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Meet Our Staff


Gerry PuharaGerry Puhara, Owner

Gerry founded Tender Treasures in 1982 when her daughter Claire was born in order to create a career compatible with family life. Previous to owning Tender Treasures, Gerry worked for many years as a motion picture costumer and wardrobe stylist on numerous films, tv commercials and television shows.

In 1991, Gerry became interested in the early workings of the internet, and soon after put up the first Tender Treasures website. Over our many years in business, Tender Treasures has evolved from a collection of handmade toys and clothing for children to its current incarnation as a web store providing a large selection of high quality, mostly linen garments for women. 

In addition to Tender Treasures, Gerry also operates another website for her husband's band, Yellowjackets. She also volunteers her time to support many non profit agencies.

Karen Avis StrachanKaren,  Customer Service Representative

Karen joined our staff working full time at the Montrose Store. Prior to working for Tender Treasures, Karen worked for 17 years at a store in Larchmont Village, California where she "did it all."

She has proved to be a valuable addition to our family, working tirelessly to serve the customers.  Karen's hobbies include gardening, decorating, and wreath-making. Karen believes "strongly in giving great customer service so that each customer walks away with a pleasant shopping experience."

Customer ServiceJanis, Sales Representative

Janis floats about when we need her, filling orders, answering phone calls, and waiting on customers in the warehouse. Janis is one of Gerry's oldest friends, having met each other when our babies were 3 months old!  Janis was previously a fashion designer for denim jeans, and worked in the fashion industry for many years before she was a mother.

Sales Representative, Website Director